Launching a carefully selected range of its iconic products to celebrate its 90th birthday, Bang & Olufsen now offers admirers the chance to enjoy these products in a new rose golden nuance as part of this exclusive collection.
The Love Affair Collection, announced by Bang & Olufsen today, sees six of the company’s current products rejuvenated with a new palette option in keeping with the surge in interest towards beautiful materials – especially rose gold, which is experiencing a renaissance in the jewellery industry. One of the most emotive aspects is its underlying meaning. While white gold represents friendship and yellow gold means fidelity, rose gold represents love and is therefore the ultimate inspiration for this collection.
During the roaring 20s, Peter Bang and Svend Olufsen started their journey into technology when it was still an almost magical phenomenon, and with the accompanying flourish of Art Deco, it was clear that luxury, glamour and exuberance were at the heart of the time. Fast-forward 90 years and the company is pleased to launch a collection that truly captures the mood and style of the time, setting the stage for a love affair that could last the ages. Combined with the warm colour fabrics recently developed in a cooperation with fashion designer Stine Goya, the company hopes it will truly capture the hearts of customers who have enjoyed a love affair with the company over the years.
“We see this exclusive collection as a living illustration of the love affair that has lasted from our origin, where the passion and dedication to craftsmanship and quality of two Danish engineers Peter Bang and Svend Olufsen has caught the attention of people all over the world”, states Marie Kristine Schmidt, VP Brand, Design and Marketing.
The radiant and romantic rose golden nuance is achieved through a unique dyeing process, which in itself inspires our designers to create concepts that can match any style and any age, where the only limit is their imagination. This, combined with warm and elegant walnut wood, bridges past and present to represent the passion, pride and persistence that has been driving Bang & Olufsen for the last 90 years.
The Love Affair Collection consists of the following six current products: the first is the majestic and recently launched BeoVision Avant 85, and then the all-in one entertainment solution BeoVision 11-46 and BeoRemote One. Also included in the range is the extremely popular magic-touch BeoPlay A9 music system and the elegant, lightweight BeoPlay H6 headphones. Last but certainly not least, the collection will include the classic, slender and straight-lined BeoLab 18 with a new walnut lamella front and a cabinet in a stunningly elegant rose golden version.
To find out more visit www.bang-olufsen.com or visit your nearest store at Bang & Olufsen of Colchester, 61 High Street, Colchester, Essex CO1 1DN