Back in 2005, the Beretta Gallery opened its doors to the public; the epitome of all things country, this stunning store space sits on the corner of the prestigious Jermyn Street in London, amongst private members clubs and luxury shopping.

With stores in Paris, Milan, New York, Dallas and Buenos Aires, Beretta brings Italian country style to the whole world. The London Gallery stocks Beretta’s Premium Grade firearms, sport clothing for men and women along with shooting related accessories. Customers will also find travel luggage and accessories, gift items, homeware, and a selection of books about the Beretta legacy, sporting life, travel and the outdoors. The store itself is a visual feast, with stunning wood flooring, quirky country-house furniture and lavish decor. The brand’s clothing and accessories are dotted throughout, styled on mannequins to display the outfit in context.


Franco Gussalli Beretta, President and C.E.O. of Beretta (above, right), explains that the company plans to expand into Europe’s leading capitals with its Gallery concept, ‘with each store always occupying positions of unquestioned prestige that result in a successful compromise between prime location and high traffic.’

London’s Beretta Gallery celebrated its 10th anniversary with a party attended by the company directors, the press and London’s elite. Live musicians enhanced a vibrant atmosphere with smooth jazz, and guests were encouraged to browse the range and handle the firearms.

Visit Beretta’s website here, or visit the London Gallery at 36 St. James’s Street, London, SW1A 1JD.