In celebration of the fresh designer talent seen during London Fashion Week, the British Fashion Council (BFC) have announced the launch of their pop-up shop, hosted exclusively on the online shopping platform, eBay.
The shop, now entering its second season following a successful response last year, will feature four designers selected to take part in the BFC Contemporary initiative, which offers innovators valuable mentoring to improve their connection with the business side of the fashion industry. The designers will learn important skills to aid them in developing commercial opportunities and implement comprehensive business strategies, crucial for nurturing and growing their brands.
Paper London, Zoe Jordan, Alexis Barrell and Georgia Hardinge are the four talents comprising this year’s BFC Contemporary pop-up. Selected for their creative distinction, marketable potential and ingenuity, the designers have each crafted two limited edition products that embody their aesthetics as part of an exciting capsule collection. These products will be available to purchase once the online shop has opened. Melanie Smallwood, head of curation and merchandising at eBay, states, ‘This season, we will offer style-hunters and inspiring capsule collection of accessories that reflects each designer’s unique aesthetic, providing something for all appetities’.
Avid fashionistas will be able to shop the designers’ collections for a limited time only, from 20th February to 11th March 2015. All items will be priced under £100, and will include one leather clutch and one silk scarf designed by each BFC Contemporary. Our favourites include a textured, white leather clutch by Georgia Hardinge featuring her signature pleating techniques, and Zoe Jordan’s rather cool cracked ice-patterned scarf. Caroline Rush, CEO of the BFC, says, ‘The designers’ scarves and clutches demonstrate originality and excellence, setting the bar high for the future recipients of BFC Contemporary sponsored by eBay’.
These accessories are bold and exciting, and a great addition to the promotion of contemporary ready-to-wear and accessory talent within the UK. Purchasing one of these items not only allows you to own a piece of British fashion iconography, but also helps to fund the continuation and growth of the country’s most exciting and artistic industry.
To find out more about the BFC Contemporary scheme, visit www.britishfashioncouncil.com or to shop the Contemporary collection, go to www.ebay.co.uk/bfc