LifePaint comes to Donalds Volvo in Ipswich

Following a viral video by Volvo Cars UK, LifePaint – a reflective spray aimed at increasing the visibility and safety of cyclists on the road – is now available to Suffolk cyclists through Donalds Volvo Ipswich on West End Road.

The unique reflective spray, which was first available as part of a limited pilot in April 2015, is designed to react to a car’s headlights, alerting drivers to the presence of cyclists in the dark. The product, first distributed through six London bike shops, ran out nationally within 24 hours, creating massive demand for wider distribution.

Volvo Cars LifePaint is a unique illuminating safety paint which is invisible by daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. Volvo Cars LifePaint is transparent and can be washed off. It can be applied to clothes, shoes, helmets, pushchairs and children’s backpacks – even dog leads and collars. Its aim is to make the invisible visible at night.

The inspiration for the Volvo Cars LifePaint project came from Intellisafe – Volvo’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 which was introduced to the UK in June this year. Intellisafe is a state-of-the-art Volvo safety system which integrates some of the most cutting-edge safety technologies to Volvo cars. The technology uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action. This works in conjunction with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better and improve safety at night. Together, these innovations contribute towards Volvo’s Vision 2020 – the concept that that no one should be killed or seriously injured in a new Volvo by 2020.

Nick Connor, Managing Director at Volvo Car UK, said: ‘every year more than 19,000 cyclists are injured on the UK’s roads. At Volvo, we believe that the best way to survive a crash is not to crash at all, and are committed to making the roads a safer place by reducing the number of accidents.

‘Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road.’

To find out more about Volvo LifePaint please visit or phone Donalds Volvo on 01473 252484