London’s leading shopping destinations Seven Dials and St Martin’s Courtyard are hosting an exclusive, free shopping party on Thursday 3rd December. For one night only between 5-9pm, over 100-fashion stores, beauty brands, hotels, bars and restaurants will offer a 20% discount as well as a mixture of free experiential activities.

The area will be traffic free, providing shoppers with a unique opportunity to wonder the cobbled streets that will be lit with distinctive new Christmas installations and filled with street food, live music and entertainment.


Free activities will take place both in-stores and throughout the streets including giveaways in the festive Seven Dials teepee, free festive wreath making on Monmouth Street, live music by the soulful singer Angelique, the Get Gospal choir and a DJs Silver Bear Recordings outside Urban Outfitters on Neal Street. Visitors can also find a selection of street food and delicious festive treats at the Earlham Street Food Hub.

Style enthusiasts will be able to enjoy a series of trend talks with the fashion editors from ELLE & Esquire magazines in the Thomas Neale Centre and all ticket holders can enjoy a complimentary cocktail at the pop-up bar in St Martin’s Courtyard, mince pies and roasted chestnuts.

Shop for the perfect Autumn-Winter season outfits or your Christmas gift list in seven streets of independent boutiques and flagship stores in Seven Dials including Loft Design By, Diesel, Natural Selection, Club Monaco, Farah and Carhartt.

St Martin’s Courtyard offers a pretty courtyard shopping experience filled with menswear and womenswear fashion and sportswear brands, choose from Pretty Ballerinas, COS, Jack Wills, Barbour and Eileen Fisher where you can enjoy a complimentary glass of sparkling wine while you browse.

For essential beauty and grooming products or treatments vouchers visit Miller Harris, Murdock London, Shu Uemura, Caudalie, Kiehls and the newest addition Fresh on Monmouth Street. Don’t forget blow in St Martin’s Courtyard, the fast beauty bar who will be providing free samples with every purchase and a chance to win a pamper party for you and 3 friends.


Seven Dials and St Martin’s Courtyard are the ideal destinations to pick up bespoke gifts to delight your friends and family. Customise your stylish Scandi watch at Larsson & Jennings, engrave your new leather bag at the Cambridge Satchel Company and personalise your necklace at Tatty Devine.

With 20 cafes, bars and restaurants offering 6 different cuisines; ticket holders can dine around the world in Seven Dials and St Martin’s Courtyard in just one evening. Including modern Portuguese café Canela, contemporary British steakhouse Hawksmoor, traditional French restaurant Mon Plasir, Italian shop in shop La Bottega and the newest bakery to join Earlham Street, Fabrique.

London’s leading homelessness charity The Connection will be offering exclusive Seven Dials & St Martin’s Courtyard tote bags in exchange for a £2 donation on Shorts Gardens.

Register for your free ticket at the new Seven Dials website and be in with the chance to win an ultimate shopping spree worth £1,000 in Seven Dials! To see the full list of participating stores and activities visit and

Live updates and competitions can be found @7DialsLondon and @smccoventgarden #SevenDials #ShoppingParty