Neue London unveils its SS16 collection: the SS16 collection by designer Alice Tibble is inspired by the floral beauty of an English country garden.

We all love the idea of winter fashion: the chunky knit scarves, the faux fur coats, the concept of layering. But when the season rears its ugly head, there comes the realisation that us Brits are vastly unprepared. Layering makes us too hot when we’re running about doing the Christmas shopping, no coat is thick enough to keep us warm while the kids are playing football – even our trusty go-to jeans let us down with their lack of insulation, and don’t even get me started on hats.

Lucky, Neue London – set to become the new British label to watch – is keeping us going with their newly unveiled SS16 collection. Designed by founder Alice Tibble, this collection of clothing is the epitome of easy and breezy spring/summer wear, and has us dreaming about warmer temperatures and sunny skies.

The exquisite prints used throughout are a celebration of flowers in all their glory. Oversized blooms bordering on abstract, floral repeats, bold placement and ditzy petals are exuberantly mixed together like an overgrown garden.

Colours are softened and muted as if caught by the morning light, giving the clothes and inherent feeling of warmth and nostalgia.

In contrast to the prints, shapes are kept simple and functional.  Shift styles and relaxed tailoring allow for maximum comfort, minimum effort.  Natural fabrics such as silk, cotton and linen are a firm basis to a collection rooted in nature.

The collection includes a range of versatile separates from effortlessly stylish tops, dresses, kimono jackets and gently tailored skirts and trousers.   Neue is ideally matched to the needs of the contemporary woman seeking a hard-working wardrobe for both the office and weekend.

All the prints are exclusive to Neue and the collection is entirely designed and manufactured in the UK.  The collection is sold online at (www.neue-london.com) and from Wolf & Badger (www.wolfandbadger.com) and prices start from £135.

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