The biggest shopping day of the year is nearly here so with the help of fashion expert and Editorial Director at Lyst, Katherine Ormerod, we’ve come up with five top tips on how to grab a great deal online…
Black Friday has become one of the biggest shopping days of the year and while many of us will be heading to the shops, millions of us will be avoiding the instore mayhem by doing our bargain hunting from the comfort of our own home or office.
When it comes to nailing the sales, it’s all about the leg (or finger scroll) work. Whether you have a specific item that you’ve been stalking, or you’re more of a discount opportunist, it’s impossible to score the bargains without major graft. Or is it?
Katherine Ormerod thinks so, so long as you prepare properly. For example, it’s important you set yourself a realistic budget in advance, write it down, and stick to it. Shopping feels a lot less guilty if you know how much you can actually afford to spend. This will also keep you focused; if you can’t afford it, don’t buy it.
Timing is also extremely important, especially as buying online means you aren’t restricted to UK outlets. Lyst.co.uk, which aggregates the inventories of thousands of online boutiques, brands, and department stores from all over the world, sees a 200% increase in traffic between midnight and 1am on Black Friday.
In New York, shoppers go online at midnight to claim the first bargains. In LA 7am is the most popular time to shop. Whilst, in the UK most people wait until lunchtime, meaning many items may have already sold out. Even then, there’s still a risk you’ll have your head turned by something you would never normally consider buying, rather than shopping your actual life.
So if you’re going online this year what do you need to do to make sure you beat the cyber-crowds and get the best deals? Which fashion items should you have your eye on and what can you do in advance to prepare for the big day?
Watch this video where Katherine goes through her top tips for us, including:
- Timing is everything
- Size matters
- Factor in delivery charges
- What to buy
- Gift with caution