I caught up with Sarah Mountford, owner of REX by HOUSE of MUTT, who is based in Fakenham Magna outside Bury St Edmunds. She launched HOUSE of MUTT five years ago. Designed for dogs of distinction, HOUSE of MUTT is an exclusive dog hotel which has been recommended by Harrods. Sarah also developed her own range of accessories called REX which we find out more about below:

WHAT PROMPTED YOU TO START REX BY HOUSE OF MUTT?

The hotel started five years ago and during the course of looking after dogs we found that many of the toys and products that the dogs were playing with were beautiful but not the best quality. And so we decided to set up a small line of products that were functional yet high quality as we felt we had a very good understanding of what both dogs and their owners need.

DO YOU THINK THERE IS A DEMAND FOR EXTRAVAGANT PET PRODUCTS?

I think that people want to spoil their dogs at Christmas and on birthdays because they are such a big part of their family. I think the pet market is growing to meet the desire for luxury items. Not long ago there wasn’t much choice but now there is a growing range of products available.

WHAT IS IT THAT OWNERS ARE LOOKING FOR IN PET ACCESSORIES?

Products that work for both dog and owner. It has to be effective, fit properly, have great design and exceptional quality f craftsmanship. Owners want to know that love and care have gone into the creation of their pet’s toys.

YOU CAN BUY PET CLOTHES, ACCESSORIES AND TAKE THEM TO THE SALON – WHAT’S NEXT?

Whatever people think of! The sky really is the limit here, as long as it’s fun, and the animal is comfortable.