Jennifer Meredith talks to Milda Chellingsworth, Personal Shopper at Styling For You and all-round style goddess.
As a Personal Shopper and Stylist, Milda takes the stress out of crafting your new wardrobe. For some, shopping for your body type, style and personality can turn into a difficult task; however, Milda utilises her enviable contact book and fantastic sartorial eye to ensure her clients receive a personalised service – and a fantastic wardrobe at the end of it!
1. How did you get into personal shopping and styling? And would you say this is your dream job?
I used to work in retail where I met personal shoppers and stylists. It was here that I met Camilla Kauntze, founder of Y.shop. I loved styling and personal shopping, and as I had a natural eye for what looks good on people I decided to join her. I wanted to ensure that I understood and knew what it was to be a personal shopper, so whilst working on a freelance basis at Y.shop, I also did several courses at Aston & Hayes. Camilla then appointed me as Director, and we grew the company together. I always try to achieve the best in what I do, and I understand the importance in growing as an individual and professionally – so about a year ago I decided I wanted to establish my own company, Styling For You.
I love my job and can’t think of doing anything else (at this point in my life). I meet interesting people, learn different cultures and make people happy!
2. What are the first steps when dealing with a new client and assessing their style?
I would always suggest to meet or at least have a conversation over the phone before we head out shopping. It is really important to understand our clients, what they love about themselves, what they want to achieve from their wardrobes. If I don’t meet them in person, we Skype, FaceTime or they email me a picture of themselves. The first meet and greet is normally over a coffee for an hour; I then get an understanding of their wardrobe needs and we go from there.
3. What’s the best part of being a stylist and personal shopper?
The best part for me is meeting new people, and making them feel and look great. The team and I are also aware that we tend to share big moments with our clients and this is something really special; for example, if we work on a wedding then we really make a connection with the bride. We have a lot of loyal clients and I especially tend to feel like one of the family.
4. What are your go-to brands to work with?
Net-A-Porter and Matches Fashion for high-end designers, Trilogy for denim, Zara and J Crew for high street.
5. How would you describe your own personal style? And is your work wardrobe different from your off-duty wardrobe?
At work or when I am heading to a meeting, I dress classically but do keep on trend – it is key for me to remain professional. When I am off-duty, my look is much more casual as I have toddler to run around with. Normally I’m wearing a pair of jeans and a T-shirt. I do love a dress, so I will wear one whenever I get the chance.
6. What are your favourite items in your closet?
Marc Jacobs tweed shorts and a vintage Burberry Prorsum pea coat.
7. What are your favourite trends for AW15?
This season for me it is all about the 70s. I absolutely love that bohemian/folk look. It’s all about long floaty dresses, a combination of different fabrics and beautiful prints – amazing!
8. Which trends do you wish never existed?
Shiny leggings! I don’t think I need to say any more!
9. What has been the most memorable part of your career so far?
I have had so many. However, I would say that a stand-out moment was styling a wedding in Puglia, Italy. I took care of most of the wedding party and it took over my life for 3 months. I just loved it and the end results were stunning. I also love styling for private shoots!
10. What style advice do you swear by?
I want to make people feel good in what they wear. I think shopping can be overwhelming; personal shopping and styling is for everyday and can really help give you that confidence in your wardrobe, and therefore how you present yourself in the boardroom or in your social life.
11. Which category of clothing or accessory would you splurge on?
I love shoes and will always splurge on them. Whether they are frivolous for the evening or more sturdy for the day. I spend a lot of time walking, so good quality footwear is a must.
To find out more about Milda Chellingsworth, or to enquire about Styling For You’s personal styling service, visit www.stylingforyou.co.