Much More Than a Product

It’s about the experience and being part of the B&O family


When you shop with Bang & Olufsen you get more than just a just a television or sound system – it’s about the experience and being part of the Bang & Olufsen family. The team guide you through the buying process, take the time to install it in your home and are happy to spend as long as needed to make sure you are happy using your new tech. It’s not unusual for the team to meet with you for a glass of wine a few months later to check how you’re enjoying your new gadgetry and to check if you want a refresher. With this high level of service it will not come as surprise to find that Bang & Olufsen clients also get invited to many prestigious events.


Bang & Olufsen of Colchester and Norwich recently invited their clients to a Champagne reception at their stores to celebrate 90 years of success for the leading Danish audio visual brand.


Owning a Bang & Olufsen product it is much more than simply making a purchase. The journey often begins by visiting their luxury stores which are spacious and laid out so that you can experience the entire range of smart televisions, wireless loudspeakers and digital music systems in a comfortable environment. Over a cup of freshly ground coffee or glass of wine you will be taken on a personalised journey where the team will ask exactly what you are looking for to create the perfect system for you.


‘We like to say a big thank you to our clients and often host events at our showrooms where likeminded people can get together and share an evening of fun,’ explains Colchester store manager, Michael Francis.


Bang & Olufsen of Colchester recently hosted a charity casino evening, where clients were invited to come along and have a flutter on the professionally managed black jack and roulette tables. Provided with ‘fun money’, over 80 guests enjoyed an evening of Champagne and canapés, whilst the person with the highest ‘winnings’ was presented with the latest BeoPlay A2 Wireless speaker.


More recently both the Norwich and Colchester stores held an evening of celebration to mark the 90th Anniversary of Bang & Olufsen. With a number of guests enjoying luxury catering whilst hearing some of the fascinating stories that make Bang & Olufsen so unique and special.


‘It is such a great feeling that our customers wish to join us and spend their evenings with us’ said Emmanuel Greffier, Store manager at the Norwich Showroom. ‘We really do appreciate our clients business and this is our small way of saying thank you.’


You can enjoy the Bang & Olufsen experience, by visiting one of the stores at:


Bang & Olufsen of Colchester

61 High Street, Colchester, CO1 1DN

01206 763344


Bang & Olufsen of Norwich

20 Bedford Street, Norwich, NR2 1AG

01603 767375