Healthy Mums Programme to Be at the Core of Power Plate’s John Lewis Offering
Power Plate, the world leader in whole body vibration technology, today announced that its popular home offering is now available to order online at John Lewis. Power Plate offers the ideal solution for someone who prefers to workout from the comfort of their own home, as well as those who like to exercise while on the move.
Today’s announcement coincides with the launch of the Power Plate Healthy Mums Programme, a home exercise programme specially designed by top Post Natal Recovery Specialist Jenny Burrell, aimed at every mother who’s short of time but wants and needs an effective, time-efficient fitness and wellness programme that will get her strong, fit and toned, from the inside out – in less time.
Power Plate Healthy Mums Programme , the 12-week video-led programme addresses the common issues of motherhood like incontinence, lower back pain, diastasis rectus abdominus, “mummy tummy” and more.
Burrell has sought to design the programme in such a way as to address these issues in a holistic manner, helping every mum reach their true fitness potential with just 10-30 minutes on Power Plate daily. With the Power Plate Healthy Mums Programme, every mum can truly prepare, perform, and recover at a greater pace.
Explaining the idea behind Healthy Mums, Jenny Burrell said: “I designed the programme with the objective of helping mums achieve their fitness goals in a realistic way. Balancing motherhood with your own personal wellbeing can sometimes be a challenge – so this programme helps mothers fit realistic workouts into their day.”
Power Plate’s UK Head of Sales, David Williams, commented on the fitness brand’s new launch at John Lewis: “John Lewis is an iconic British retail brand and a natural home for Power Plate. I believe John Lewis’ customers will identify with Power Plate and quickly understand that whole body vibration technology can be applied to a variety of workouts.”
Power Plate is designed to help you prepare faster, perform better and recover quicker. With an efficient total-body workout in less than 30 minutes, fast-twitch muscle fibres are stimulated, improving explosive strength, motor learning, muscular endurance and overall agility – all up to 5.8 times quicker compared to traditional exercise. Furthermore, vibration workouts help to fight muscle and bone density deterioration whilst fighting fat, accelerating weight loss and reducing the appearance of cellulite.
A trusted exercise tool, Power Plate is used by a host of big names including tennis superstar Serena Williams, actress Courtney Cox and British model and body-positivity activist Iskra Lawrence.
The Healthy Mums Programme is available to order at www.johnlewis.com, where it retails at £1,550.