Stokes Sauces, which is famous for its range of delicious artisan sauces, is introducing a Reduced Sugar Ketchup to its award-winning range of sauces.

The new product contains 30% less sugar than its traditional Tomato Ketchup, but with a higher percentage of tomatoes, it still has the same great taste as the original version and is perfect for health-conscious consumers who are looking for a lower calorie, but still delicious ketchup.

The Reduced Sugar Ketchup will be available exclusively in Stokes’ brand new recyclable squeezy bottles which have also launched today. The company’s famous Tomato Ketchup, Real Mayonnaise, Brown Sauce and Original Barbecue Sauce will be available in the new format bottles alongside the reduced sugar offering.

Stokes is renowned for its ‘real food’ sauces and its belief that its high quality condiments can truly enhance meals. The company also prides itself on only using the best ingredients in its sauces, such as 200g of juicy, sun-ripened Italian Tomatoes for every 100g of Tomato Ketchup, or British free-range eggs and luxurious Greek extra virgin olive oil in its mayonnaise.

The Reduced Sugar Ketchup has been introduced in response to consumer demand – according to insight specialist Streetbees, a third of ketchup consumers would be willing to pay more for low sugar ketchup*.

Meanwhile, Stokes will use the same recipe in its squeezy bottles as it does in its iconic glass bottles and the whole range has been designed with ease-of-use and families in mind; the bespoke bottles have been made especially for Stokes and are easier to handle than those used by larger brands.

Founder and Managing Director of Stokes Sauces, Rick Sheepshanks, said: “Reduced sugar sauces are becoming increasingly popular and in developing the new ketchup, we’ve worked incredibly hard to make sure we retain the delicious taste of our ketchup that everyone loves so much.

“I started making ketchup to encourage my young daughter to eat more vegetables and I wanted to make it easier for more families to enjoy our quality ketchup and sauces. With the new bottles you can squeeze out just the right amount, they seal easily, last longer and little hands can use them with far less mess.

The new squeezy bottles are made from PET plastic which is 100% recyclable.

Stokes’ Reduced Sugar Ketchup and new squeezy range launch today, Friday 10 May on their website ( and will be available nationwide from 1 June from Ocado, Booths, independent retailers, delis and farm shops with an RRP of £3.45-£3.60.

Stokes Sauces makes sauces, mayonnaises, chutneys and jams, all of which are hand produced to carefully created and closely guarded recipes in their rural Suffolk “Saucery”. For more information on Stokes, visit