Hannah Limb investigates the creative talent behind Wales-based bespoke fashion firm The Design Studio
First a mother, forever a friend – and a business partner! Mother and daughter duo Sally and Lettie decided to set up (online) shop and pool their talents to become fashion queens, creating one off, exclusive faux fur bomber jackets. The pair started The Design Studio to share their creations with those who have fun with fashion and desire a modern and unique twist to their style.
Where the idea of crazy-coloured, boldly designed faux fur bomber jackets came from, I have no idea. But I’m glad it came about. These bombers are the perfect feature to any outfit and come in an abundance of unique styles. The duo use exclusive designs for every jacket ensuring each has its own characteristics that makes it unique and a true one-off.
I have to admit, at first I was dubious. A bomber jacket is an American-style, slick jacket I would typically pair with a pair of skinnys and my not-quite “white” converse. A bomber is not a luxury, high quality jacket made of… faux fur? But I was wrong. So very wrong. The daring duo have put their British twist on this American classic and it works so well. The bomber jacket has had a makeover and has been transferred into a versatile style piece. Of course you can still wear it with your converse, but now you can also pair it with your favourite LBD, those leather pants in the back of your wardrobe, and of course your trusted mom jeans. The bombers go from day to night effortlessly and would add a sense of 1950s Hollywood glamour to any evening occasion.
Originally starting off by sharing pictures on Instagram, Sally and Lettie have built not only a business, but a brand. A brand that celebrities such as Rosie Fortescue and Suki Waterhouse rave about; sharing photos of themselves lounging in the beautifully unique jackets brought even more fans to The Design Studio and pushed demand sky high. Sally and Lettie aim to create new collections of 15-20 jackets every 1-2 weeks, so I’ll just set up my direct debit now.
All the faux fur jackets are sold intuitively via Instagram and Lettie has created huge interest and a large following all over the world. They have reached over 21,000 followers on Instagram, where they showcase and sell their products to fans worldwide. Starting a business in the ‘social media age’ makes it easy for the pair to advertise solely through online social networking and you can find them constantly updating their profiles to promote the gorgeous products.
The jackets have a starting price of just £70 and come in a range of exclusive designs, colours and textures.
Sally and Lettie sell their products exclusively through Instagram, where you can purchase one (or two, or three or four…) of these jackets.
Visit their website here: www.thedesignstudiohawarden.co.uk